Lot of people have big dreams. They make plans, gather resources, develop products/services and go-to-market. However, a huge challenge arises in competing against existing players. These players might be deep rooted, rich, more advanced and more skilled. Competing with them might not always be easy or seem impossible.

The problem becomes harder in technology businesses. Technology business, especially software, is a winner-takes-all game. R&D is expensive, established players have decades of experience, and the best engineers prefer to work with older brands.

In such cases, you can use the following strategies to capture market share for yourself:

• Go local. According to classic religious advice, providing services in your own neighborhood should be your first priority.

• Provide excellent support. Support is how you compete against established technology business.

• Customize. Pick a niche audience starting with your local area. Customize the service according to their needs, wants and expectations. Provide the service in local language. Connect with all the neighboring service providers.

• Care. A big company expanding everywhere can not easily care for all it's customers, and this is where you can win. Ask your customers and prospects, if you can help out more in any way. Observe their pain points and offer solutions for them.

With the help of our gurujis, you can utilize time-tested methods to thrive in an ever-competitive market. We can guide you with the right line-of-work for you, providing additional ways you can expand, change and prosper in life. With our all-rounded services, you can be assured you will be fully supported and never stay stuck with a problem. As innovation experts, we can analyse your landscape and help you with capturing market share for yourself.

Strategies